7 Jun 2024, 6:30 a.m.
The Women's Tennis Association (WTA) has announced the appointment of Portia Archer as its new CEO, effective July 29, 2024. Archer, who previously served as the Chief Operating Officer of the NBA G League, brings substantial expertise in business and commercial operations to her new role. Her appointment is expected to enhance the WTA's fan engagement and commercial performance.
Archer will succeed Steve Simon, who will shift his focus to governance. As the new CEO, Archer will oversee WTA Tour operations and manage key relationships. Simon has expressed confidence in Archer's management experience, praising her ability to lead the organization effectively.
This leadership change marks a significant step for the WTA as it seeks to strengthen its position in the sports industry and expand its global reach.